客戶案例丨安順綠茶公共品牌服務

安(an)順市(shi)地處黔中，海拔(ba)1300~1600米，日照充足，水汽豐沛，植被豐富(fu)，被稱(cheng)為“安(an)順糧倉”“貴州(zhou)江(jiang)南”，十分(fen)適宜安(an)順綠(lv)茶的生長(chang)。境內擁有茶園面積45萬畝。由于缺乏(fa)品(pin)(pin)牌意(yi)識，安(an)順綠(lv)茶一直(zhi)以“味精茶”的形象出現，高(gao)品(pin)(pin)質(zhi)的產品(pin)(pin)得不到市(shi)場認(ren)可，造成了高(gao)產量低產值的局面。

為(wei)(wei)進(jin)一步加快推(tui)進(jin)安(an)(an)(an)(an)順(shun)綠(lv)茶(cha)產業(ye)(ye)(ye)轉型(xing)升(sheng)級，提升(sheng)安(an)(an)(an)(an)順(shun)綠(lv)茶(cha)公(gong)(gong)共(gong)品牌(pai)聲(sheng)量與價(jia)值(zhi)，健全(quan)供(gong)應鏈(lian)產銷(xiao)渠(qu)道，實現(xian)安(an)(an)(an)(an)順(shun)綠(lv)茶(cha)產業(ye)(ye)(ye)一二(er)三產業(ye)(ye)(ye)融合發(fa)展，安(an)(an)(an)(an)順(shun)市(shi)人民(min)政府、市(shi)茶(cha)產業(ye)(ye)(ye)發(fa)展領(ling)導(dao)小組對(dui)市(shi)場(chang)進(jin)行(xing)充分研判，委托安(an)(an)(an)(an)順(shun)投資有限公(gong)(gong)司與謙(qian)益(yi)吉互聯網(wang)產業(ye)(ye)(ye)發(fa)展公(gong)(gong)司合資成立安(an)(an)(an)(an)順(shun)謙(qian)益(yi)吉綠(lv)茶(cha)產業(ye)(ye)(ye)發(fa)展有限公(gong)(gong)司，負責搭建安(an)(an)(an)(an)順(shun)綠(lv)茶(cha)公(gong)(gong)共(gong)品牌(pai)運營平臺(tai)、同(tong)時注冊“安(an)(an)(an)(an)順(shun)綠(lv)”為(wei)(wei)茶(cha)產業(ye)(ye)(ye)公(gong)(gong)共(gong)品牌(pai)，對(dui)安(an)(an)(an)(an)順(shun)綠(lv)茶(cha)產業(ye)(ye)(ye)進(jin)行(xing)品牌(pai)培育(yu)和全(quan)面系統的市(shi)場(chang)營銷(xiao)，助推(tui)安(an)(an)(an)(an)順(shun)茶(cha)產業(ye)(ye)(ye)高質(zhi)量發(fa)展。